Audince

Most films target audiences are recognised by demographic profiling. Demographic profiling is when you recognise who you target market is depending on their age, class, gender, geographical location or religion. However this is not who must watch the film, it is just who the film company believe to be most likely to watch the film. An example is that a romantic comedy film is aimed at females, however some males like to watch then too or they are pushed into watching them by their female partner. To make it enjoyable for male they will also include some sections that they may enjoy but it will still be predominantly aimed at the female market.

The Audience can be listed in these four categories which are sometimes linked to the four c's:

• Mainstreamers - a person who wants products that are reliable and from a trusted brand
• Aspirers - a person who wants products which improve their image and are fashionable
• Suceeders - a person who wants products that increase their power and control in life
• Reformers -  a person who wants products that will improve the quality of their lives rather than appealing to a sense of fashion or style

A survey that was done in 2008, found out that 41% of the population was in the age range of 16 to 34 and the majority of the public that went to the cinema (68%) were between 16 to 34. This survey has identified a large potential target market for companies to aim their films at.

The target audience for my film is young teens around the age of 12. I have selected this age because I don't think there are enough young horrors and that is why not many people like horrors as they are not introduced slowly. When you are young the scariest film you see is Harry Potter or Lord Of The Rings then you get to 15 and you are freaked out by horrors.

I have done some research into other horror films that managed to get a classification of 12. These are the films that I have found:

·         The Cave  

·         The Others

·         The Other

·         Cry_Wolf

·         Soul Survivors

·         The Mothman Prophecies

I am aiming my film at a 12A certificate as I think that there isn't a large market for horror films in this category. This will be good as there are currently no stereotyped story for this rated horror so I can do whatever I feel would be the best idea. A benefit of my film being a 12A is that any person of any age can watch it as long as accompanied by an adult.